Next: The First Review

Someone had to break the ice. The ice being the formidable Next and the icebreaker being Chicagoist, the first publication to publish a review about the new restaurant. The review was published within a mere week of Next’s opening, which would traditionally be considered a faux paus in the restaurant world. Reviewers often allot establishments a few weeks, even a few months, to work out the kinks. However, with Next morphing into an entirely new restaurant experience every few months, restaurant reviewers are more incentivized than ever to hasten the process. [Chicagoist]