You may have noticed, food is a big deal these days! In the wake of The Food Network Magazine being named by AdWeek as the most successful and influential magazine of the year, more good news continues to pour in for food periodicals. While the rest of the print industry continues to struggle, food magazines posted an uptick in advertising revenue in the first quarter of 2011. Additionally, in 2010 over 100 out of approximately 800 new magazines were about food.
In an effort to continue to remain at the top of the pyramid in the escalating newsstand food war, both Bon Appetit and Rachel Ray Everyday recently brought in new editors to shake things up and impact redesigns. Promotion for the redesigned Bon Appetit centered around the cheeky phrase “Bite Me,” a markedly hipper spin on the refined publication. New editor-in-chief Adam Rapoport, formerly of GQ, said readers can expect several changes including an emphasis on tapping into the rapidly shifting pulse of food culture. Everyday is altering its focus to include more lifestyle content and shrinking text size to make room for more features reflecting the bubbly effervescence that Ray is known for. [Associated Press]